Content marketing is a term coined relatively recently and is used to represent any marketing functions which involve the planning, creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve. Formats can be anything from beautiful interactive microsites, engaging videos, immersive games and quizzes, right over to informative blogs and infographics. At Conceptual Arts we are experts in content creation that complements the online habits of your target audience. You can view some of our most recent creative content campaign examples.
One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything.
Conceptual Arts is one of Mumbai’s content marketing agencies, employing strategies that add value to your business in a variety of ways, but ultimately, we tailor it to your goals. So, what goals can content marketing help you with?
Increase brand awareness and affinity
Whether your brand is new in the world of digital or simply needs a push in brand awareness, likeability and/or recognition – a content marketing agency can solve it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention. We help you map out the most suitable approach to content marketing to evoke your target audience’s emotion of curiosity, surprise, amazement and anything else that gets the right audience to talk about you.
The best part? This can happen while working towards more goal-oriented objectives such as an increase in your social media engagement, improved visibility in search engines, a larger email database and many more. Our content strategy will be tailored to your specific requirements.
Improve the quality of your website traffic
What’s the point in driving customers to your site who might never come back? The right type of content doesn’t need to mislead with clickbait headlines; it speaks for itself, thus giving you permission to be honest with potential customers about what they can expect. This way, they won’t just come and go from your site, and they will like your brand more for being transparent.
A trusted content marketing agency can ensure your content output is of the highest quality to the audience that matters the most to you. If you are unsure of who this might be, we will help you identify your marketing personas and target audience.
Grow your social media engagement and following
Social media is a fantastic way to promote your business and grow your online presence. Growing your audience should always be at the forefront of your mind when handling social media accounts. This is because a large audience leads to more great opportunities like brand recognition, customer loyalty and, most likely, higher conversion rates.
Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content marketing strategy and a content calendar in place, the task of social media marketing becomes much easier.
We will take you through the steps from how to identify your target audience, what their behaviour is like, where you can find them (Facebook, Twitter, Instagram), as well as analysing what your competitors are doing online.
On top of that, we can work reactively to showcase your brand’s ‘always on’ approach by joining already trending conversations and organising campaigns with influencers who will take you even further.
Improve your search engine visibility
For many businesses, search engine rankings can often be overlooked. But to make sure your website is visible and hitting page 1 on Google, a thorough SEO plan will need to be in place. Before you proceed, you need to get clear on how would rate the visibility of your website on search engines, and whether you are appearing for the correct search terms. This is where a content marketing agency comes into place.
Search Engine Optimisation and content marketing go hand in hand: User-friendly, fresh and relevant content is necessary to perform well in the search engines. Employing a technically focused content marketing agency, with a thorough understanding of SEO, can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
Online press coverage and links
Getting your content in front of reputable journalists, influencers, magazines and newspapers is a great way to reinforce your brand and spread the word to a huge online audience.
Creating compelling content will always attract editorial links. These are a crucial part of any SEO campaign, as backlinks are an important ranking indication to get your content out there. Backlinks are hyperlinks that come from external websites and link back to yours, and the more sites that link to the same website, the more value it will have on SEO. These are especially valuable if they come from very trusted news websites. Any content marketing agency worth its salt will understand the value in link-building and how it’s essential to a company’s SEO.
You can generate more links through high-quality blog posts, guest posts, press releases, infographics and other interactive content pieces. It would also help to know what content your readers are interested in for organic link building. If they are interested in your story, your outreach strategy is just right.
Increase your email database
Email marketing is one of the most powerful online marketing tools further down the conversion funnel – providing your emails offer what your users have signed up for. Having a strong email list is just as important to generate more leads, by creating great email content that is useful and newsworthy, you can encourage more signups.
This can include the sharing of offers, new products, company news and the latest blogs as well as personalised emails specific to individual users preselected interests or buying behaviour. We will help you plan your email marketing throughout the year and define what content is worth sharing.
If you would like Conceptual Arts to develop a content marketing strategy that works for your business, please get in touch for an informal chat about how we can help.