More than 90% of small scales business owners often believe that having a unique brand that separates themselves from their competitors and is very important. Out of which Over half of them also report branding as being critical to attracting new business. So what secrets do strong brands like Apple and Coke hold? And how can these small-business owners use them as a source of inspiration? Following are our pick of four steps to building a successful brand. 1. Define how you want to be perceived When your customer has finished consuming your product or service, how do you wish them to express their experience? Imagine If you’re an owner of a restaurant, what do

My nephew, who is also a lung specialist now, graduated with a master’s degree, and works in Shenzhen Hospital, China. He is being transferred to study Wuhan pneumonia virus. He just called me and told me to tell all of my friends NOT TO WORRY MUCH ABOUT CORONA VIRUS : If you have a runny nose and sputum when you have a cold, you cannot be a patient of coronavirus pneumonia, because coronavirus pneumonia is a dry cough without runny nose. This is the simplest way to identify. Please tell your friends that if you know more about medical knowledge about the Wuhan Virus, you will have more awareness of identification and prevention. This time,

In recent weeks cases of coronavirus (COVID-19) have been seen in an increasing number of countries across the world and we expect to see more cases here in India over the coming days and weeks. The total number of global cases has surpassed 106,000, including more than 3,800 fatalities. Over 60,000 patients are reported to have recovered. Get the latest updates from around the world: Over 100 countries have now reported cases At least 10 dead after hotel used as a quarantine facility collapses in China South Korea reports decline in new cases for fourth day Saudi Arabia temporarily closes all schools Northern Italy under lockdown, UK reports third death US Army halts movement of

In a digital world where content is considered King, countless websites are missing out on valuable opportunities to craft, share and repurpose their content. With only 42% of B2B marketers believing that they’re effective at content marketing, this long-term marketing strategy is one that can be easily overshadowed by other strategies that offer faster results, but it’s also the one strategy that every website needs to be adopting. While over 60% of marketers are uploading at least one piece of fresh content every day, however, there are other ways that businesses can utilize their existing content to stand out from their competitors. Repurposing content allows you to capture opportunities that you may have missed when

Any business hoping to capture potential customers for their store or service needs to have a Google My Business listing. This service gives you an entirely different presence online, helping increase your visibility and offering a completely free inbound marketing measure to small, medium and large businesses operating on a local basis. In a world where a quick ‘Google’ can provide us with all the information we need, more and more local-based searches are taking place. When 50% of these searches then lead to consumers visiting the store or premises on the same day, it’s clear to see just how valuable of a tool it can be.   The sheer power of Google My Business

Link building, whether internal or external, can be a tricky tool to master. In fact, 41% of corporate marketers cite link building to be the top challenge in all of SEO, not least due to the fact that the guidelines are constantly changing with seemingly every algorithm update that passes. While external linking is more commonly seen as a priority, those hoping to maximize their crawl budget and streamline the way Google views and ranks their site should still be paying attention to the links they use internally. From the main navigation to links within the content, a surprising number of webmasters and businesses alike make mistakes with their internal linking. We’ve spoken to our SEO and web

Google crawls over 80 billion pages across the web so, as you can imagine, the resource can be pretty stretched. across the web so, as you can imagine, the resource can be pretty stretched. For this reason, every site is generally allocated a specific ‘budget’, although this can change day to day depending on what needs to be crawled, the demand for indexing and plenty of other factors. Everything from the size of your website, to the health, popularity, and links to your site can all have an effect on how much ‘budget’ your site is given. Despite the fact that this can determine how often Google views your website, it’s something that is often overlooked

With Facebook’s organic reach in decline, falling from 4% to 2% in the last year, an increasing number of businesses are turning to paid social media, using Facebook’s Business Manager to better target their audiences and capture those all-important leads. But, how do you capture those “leads”? Ensuring that your Facebook ad copy is up to scratch is the best way to ensure that your campaign is a success, and our experts understand the ins and outs of the platform to ensure that your ad remains engaging without taking up too much of the word count. Table Of Contents: The Importance Of Testing Your Facebook Ads How To Ensure Your Ad Is Short But Effective

Content marketing is one of the most valuable marketing avenues available in today’s digital landscape – if you get it right. With 84% of consumers expecting brands to produce content that not only entertains but provides solutions, experiences, and events, the importance of implementing a well-thought-out and highly strategic content marketing method is undeniable. Content marketing is thought to produce over three times the amount of leads than paid search advertising in most cases – but it can go wrong. Without the right content marketing strategy in place, you’re unlikely to produce the results that you need. A few simple mistakes can turn into a marketing nightmare, particularly when it comes to brand reputation and even your